Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor.

Variety works with one major motion picture studio every year, including Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, Minions, The Hunger Games: Mockingjay and now Sherlock Gnomes.

Through this partnership, the Gold Heart Campaign has raised millions worldwide to help children in need.

All the money raised in Jersey from the sale of this year's Gold Heart will stay in Jersey for the benefit of our disabled and underpriviledged children.